Adidas makes a perfect comeback

Af Lars Andersson

The sports industry lives well. Very well. The maxim also applies to Adidas. The German sportswear giant posted weakened sales and profit in 2013 and 2014, however Adidas now registered a 2015 net income of 686 million euro, up 22 per cent from the year before. Its full-year sales rose 16 per cent to 16.915 billion euro.
“The result is a textbook example of a perfect comeback in sport,” CEO Herbert Hainer states and continues:
“2016 will be another successful stage in our race to becoming the best sports company in the world and achieving the group’s long-term financial ambition. Our brands are benefiting from the ever-increasing relevance of sport in the lives of people around the globe. Our order books are full across all major performance and lifestyle categories. And our brands are set to shine at this year’s major sporting events. This gives us every confidence that we will again grow the top and bottom line at a double-digit rate this year.”

LÆS OGSÅ: THEY ARE ONLY HERE FOR THE PROFIT

Adidas has still a long way up Nike. The American giant had a turnover in last financial year of 28.661 billion euro and a net income of 3.066 billion euro (for the fiscal year ended 31 May 2015, ed.). Nike has not yet submitted the accounts for the fiscal year 2015/16. But Nike has in the second quarter of the fiscal year 2016 (1 September to 30 November 2015, ed.) a revenue of 7.0 billion euro and a net income of 717 million euro – or in other words; a greater profit in three months than Adidas has a whole year.